ABOUT

The word ‘April’ is derived from Latin aperire or ‘to open’. It’s an hommage to the blossoming of plants during this vivid time of the year. April brings a season of renewal. Nature awakens from its winter slumber, the vibrant blooms and the return of greenery bring a sense of optimism and energy. 

In times long forgotten, these naturally occurring changes marked the beginning of the new year, a fresh start brought upon by the earth itself. 

Cultures such as the Romans and Hindus indeed celebrated the new cycle of life between 21st March, the day of the spring equinox, and culminated their festivities on 1st April. 

Although nowadays we have lost these traditions, the change of seasons that comes with April can be felt. We feel uplifted and get a restored sense of joy and wonder, which we so desperately longed for during the dark winter months. 

For us, April and the start of spring, serve as a milestone every year. A silver lining that promises better and brighter days, represented by the colorful resurgence of nature’s beauty. 

We aim to capture this fleeting feeling in the clothes we make. 

Inspired by the aesthetics of the world around us, we pay tribute to the most beautiful time of the year.

We hope that we can transmit this feeling to you. 

Whenever you lose sight of it, just start counting. 

Days until April